18/11/2026
11:15am - 11:45am
Seminar Theatre
Dominic Honey
Seminar overview
Summary
This session covers the various ways moving companies can win their local market by investing in their own marketing, especially with AI search now well and truly upon us.
Customers no longer just type “removals near me” into Google: they compare you in the map pack, judge you on your website in seconds, and increasingly ask ChatGPT and other AI tools who to trust, and most movers have no idea whether they show up.
Drawing on live search and enquiry data from more than 60 UK removal companies, I’ll break down where removals enquiries really come from in 2026, which SEO and website changes genuinely move the needle in a local market, and how to tell whether Google Ads is the right investment for your company or an expensive distraction. Straight answers and real industry numbers, no jargon
Key Benefits & Takeaways
- How to win AI search in your local market: what tools like ChatGPT actually look at when they recommend a remover, and how to check your own visibility in minutes.
- What actually drives SEO growth for moving companies: the key levers that consistently move local rankings, and the popular tactics that waste your time.
- How to know if your website is the problem: the warning signs that your site is losing you enquiries before the phone ever rings.
- Whether Google Ads is the answer you need: when paid search earns its keep for a mover, and the common mistakes that quietly burn budget.
- Every point comes with a practical action, so owners can walk out with steps they can apply to their company the very next day.
Reserve a place on this seminar
Due to visitor demand, we ask that you reserve a space on any seminars you wish to attend. Whilst there is no financial requirement, it helps in the planning of the program.