17th-18th Nov 2026 - NAEC Stoneleigh

The Hardest Working Employee You’ll Ever Hire! How to make your website work harder and generate more enquiries.

17/11/2026

3:00pm - 3:30pm

Seminar Theatre

Rahul Vekaria

Seminar overview

Summary

Your website works 24 hours a day, speaks to potential customers when you’re not there and is often one of the first interactions someone has with your business.

But if your website was an employee, how would you rate its performance?

In this practical session, we’ll give your website a performance review, looking at how easily customers can find you, the first impression your website creates, whether it builds trust and, most importantly, whether it turns visitors into enquiries.

Along the way, I’ll share a range of free and cost-effective tools that removal and storage businesses can use themselves to understand how their website is performing, identify opportunities and improve their online presence.

We’ll also look briefly at how AI is changing search and what businesses should actually be doing about it.

Key Benefits & Takeaways

Attendees will learn:

  • How to give their website a simple 10-second performance test
  • The common issues that can prevent website visitors from becoming enquiries
  • How to understand what visitors are actually doing on their website
  • Practical ways to improve trust, local visibility and conversion rates
  • How to make better use of their Google Business Profile
  • A selection of free and cost-effective tools for SEO, website performance, customer behaviour and local marketing
  • What AI and changing search behaviour actually mean for removal and storage businesses

I’ll also be providing attendees with a free website performance toolkit containing the tools, checks and resources covered during the session.

Reserve a place on this seminar

Due to visitor demand, we ask that you reserve a space on any seminars you wish to attend. Whilst there is no financial requirement, it helps in the planning of the program.